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Modern Processing Equipment Means a More Efficient Business
I’ve seen it countless times — customers are choosing new plants over old ones because of efficiency. New facilities have bigger scales, wider doors, and move product faster. While older plants can...
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You Don’t Have to be a Superhero to Declare Your Origin Story
In my conversations with companies across the seed industry, one question keeps resurfacing: “How do we define our mission and vision in a way that truly unites our team?” For many, it comes down to...
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Counter Season Production – Your Gateway to a Getaway!
Often when I travel for work, I like to bring my wife along. It’s a great way to combine work and leisure by adding extra days to explore a new area together. If you come to Chile to meet with your...
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Beyond Brochures: Building Real Connections on the Trade Show Floor
As trade show season approaches, I’ve learned to take a different approach to customer engagement. Instead of relying on glossy brochures and quick sales pitches, my team and I focus on developing a...
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What to Consider When Choosing a Counter-Season Site
When you’re looking for a location for your counter-season production, you want to ensure you’re considering three parameters: Location and Climate, Expertise and Access, and Governance and Stability....
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How European Design Fuels Canadian Diversity in Processing
I just got back from Denmark where I went to visit with our processing equipment supplier, Cimbria. When I think about the seed processing business, I’m struck by how similar it is across borders....
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True Leadership Starts Where the Work Happens — Inside the Lab
The idea that management is all about delegating doesn’t apply to what we do at 20/20 Seed Labs. Over the past 15 years, my responsibilities have expanded from managing a single lab to overseeing...
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Bringing Five-Star Service to Every Client Experience
When you entrust your genetics to another company, you should be treated like a guest at a five-star hotel. That might sound unusual, but before I was CEO of CIS Agro, I was the co-founder of The...
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