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Why the Business Card is More Important Than Ever
Ah, the business card. With email, text messaging and the like, it’s sometimes tempting to think the business card is a relic of the past. Far from it. You should always have a fresh box handy. It can...
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Lessons from Brad: Good Leadership is Contagious
In the world of business, good leadership has a contagious effect that spreads fast, encouraging people to raise the bar for themselves. I have personally witnessed this, thanks to two people who have...
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Why Value is the Seed World’s True Currency
When dealing with seed processing equipment, it’s natural to assume that price is a significant concern, especially given the current state of inflation and rising costs. There’s a major change...
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Captivating Your Audience: 3 Critical Ideas for Engaging Content Creation
In today’s fast-paced digital landscape, the significance of engaging content cannot be overstated. It stands as a crucial element for achieving business success. As industry expert or thought leader,...
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The Future of Sorting Technology: A Glimpse into What’s Next
As we reflect on the journey that began 30 years ago when Nexeed was founded — and 13 years ago when we began offering optical sorters — it’s remarkable to witness how technology in sorting has...
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A Seed Processing Renaissance: Adapting to the Modern Food Landscape
In the realm of seed and food processing, innovation has become the key to success. Over the years, the industry has witnessed a remarkable transformation, with cutting-edge technology paving the way...
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Navigating Trade Shows: Maximizing Your Experience
I recently returned from a successful trip to the Euroseeds Congress on the picturesque island of Malta. Every time I return from an event, I meet with my team and evaluate our preparations, execution...
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From Coveralls to Consultation: How I Became a go-to Territory Rep
As someone who’s spent a lot of time in the seed processing industry, I’ve come to realize that success goes beyond merely understanding people and businesses. It’s about diving into the nitty-gritty,...
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Objective Input Makes for GREAT Decision-making!
In my professional journey, I’ve come to appreciate the role of facilitators as indispensable contributors to effective discussions and even more so when there is desired outcome. Whether it’s a...
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4 Strategies for Success in Modern Turf and Forage
As we begin 2024, one of my main concerns is the correction of turf and forage seed inventory levels. That might not sound all that dramatic, but after the lawn seed sales surge we experienced during...
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Streamline Your Processing Project: Simplifying Equipment Integration
In the world of seed processing, where precision and efficiency are paramount, the choice of equipment and its seamless integration can significantly impact the success of a project. While diversity...
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Branding: Why is Audience-Centric Story Telling Critical?
In agriculture, and more specifically in the seed sector, we are collectively very good at sharing information – we do it all day, every day. But is that sticky enough? Does that convey the why of...
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Why I’m Glad I Joined the Nexeed Team
My journey in agriculture began on a dairy farm, but my passion for machinery led me to a career repairing equipment. Transitioning into the machinery world, I immersed myself in various aspects, from...
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Are You an Early Adopter and Just don’t Know it?
Buying a new phone is a no-brainer for most people, as they can reap the benefits right after they take it out of the box. Buying a new piece of processing equipment — especially one that goes beyond...
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It’s Not a Question of if Processors Should Innovate, but How to do so...
The adoption of advanced technology holds immense value — no surprise there. But I’ve often thought about the dilemma of justifying the cost of such advancements, and when to make those advancements....
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Is it Soccer or Football?
This question is considered absolute blasphemy by the majority of the world but not to everyone. It is the same situation when we are sharing any message with a large, diversified audience – what is...
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Suck it Up: Harness Air to Make Processing a Breeze
Harnessing air to clean and separate materials is not a new concept. Picture a grandmother sifting grains on a breezy day — that’s the age-old principle of using air for cleaning. Shaking things and...
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It’s Time to Check Your Processing Line for Problems
A few years ago, I got a call to visit a plant because their machine was making a strange noise. As soon as I arrived, I could hear the machine pounding from the parking lot. We found that two small...
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Early Action Smooths the Way for Both Travel and Contra-Season Production
You’d never know from how calm my house looks that soon we will be locking the door and heading north for two months. We head to North Carolina in June each year to escape the rainy Chilean winter. My...
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Sales, Service and Execution: The Winning Trio in Seed Processing
When we decided to upgrade our seed plant, we knew we were in for a big project. We took over the farm in 2004. My dad started the seed operation in 1975, and my wife and I took over in 2004. The...
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Choosing the Right Snowbird Destination for Your Seeds can Accelerate Your...
Canadian ‘snowbirds’ like to escape the harsh winter by heading south to warmer climates. Sometimes seeds get to be snowbirds as well, but they don’t get a vacation — they get put to work! Crop...
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Knowing the Difference Between Consensus and Engagement Makes ALL the Difference
As I facilitate discussions around the world, I’ve come to learn what makes for a truly successful discussion that results in substantive change versus an outcome that simply keeps status quo or gets...
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How Seeing Nexeed’s Lab Enhances Your Colour Sorter Experience
Investing in a colour sorter is a significant decision, and ensuring that your investment delivers optimal performance, usability and support is crucial. We believe that seeing our colour sorters in...
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How Would you Rate Your Digital Strategy on a Scale of 1-10?
Digital is the backbone of everything now. But while it’s critical to embrace digital, it’s equally important to understand that truly upping your digital game involves having the right people and...
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Harnessing Covey’s 7 Habits to Build Stronger Relationships
I am always striving to become a better person. In my journey to become a better father, husband, leader and boss, I look for books and podcasts that offer guidance. One resource that deeply impacted...
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Why ISTA’s Role in Seed Testing is Becoming More Important
Our laboratory has been registered and accredited by the International Seed Testing Association (ISTA) for the past 18 years, enjoying a broad scope of scientific technologies that continues to make a...
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Modern Processing Equipment Means a More Efficient Business
I’ve seen it countless times — customers are choosing new plants over old ones because of efficiency. New facilities have bigger scales, wider doors, and move product faster. While older plants can...
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You Don’t Have to be a Superhero to Declare Your Origin Story
In my conversations with companies across the seed industry, one question keeps resurfacing: “How do we define our mission and vision in a way that truly unites our team?” For many, it comes down to...
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Counter Season Production – Your Gateway to a Getaway!
Often when I travel for work, I like to bring my wife along. It’s a great way to combine work and leisure by adding extra days to explore a new area together. If you come to Chile to meet with your...
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Beyond Brochures: Building Real Connections on the Trade Show Floor
As trade show season approaches, I’ve learned to take a different approach to customer engagement. Instead of relying on glossy brochures and quick sales pitches, my team and I focus on developing a...
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What to Consider When Choosing a Counter-Season Site
When you’re looking for a location for your counter-season production, you want to ensure you’re considering three parameters: Location and Climate, Expertise and Access, and Governance and Stability....
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How European Design Fuels Canadian Diversity in Processing
I just got back from Denmark where I went to visit with our processing equipment supplier, Cimbria. When I think about the seed processing business, I’m struck by how similar it is across borders....
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True Leadership Starts Where the Work Happens — Inside the Lab
The idea that management is all about delegating doesn’t apply to what we do at 20/20 Seed Labs. Over the past 15 years, my responsibilities have expanded from managing a single lab to overseeing...
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Bringing Five-Star Service to Every Client Experience
When you entrust your genetics to another company, you should be treated like a guest at a five-star hotel. That might sound unusual, but before I was CEO of CIS Agro, I was the co-founder of The...
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Twice the Price? Yeah, but it’s Four Times the Machine
Awhile back, I received a letter from the company that manufactured our old colour sorter, informing me that parts for it were becoming obsolete and would no longer be available. That letter was the...
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Ready to Tackle 2025? Don’t do it ‘in Parallel’!
Happy New Year! Many are now executing on their new year’s resolution or solidifying a theme for 2025. Along with that, I’m sure your company has committed to some form of strategic planning. Three...
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